Can I customize link text on the back of an Apple Wallet pass?

Since iOS7 you can format text as a clickable link on the back of Apple Wallet passes. 

In the same way that you would create a link in HTML you can create a clickable link on the back of your Apple passes. This is supported using the common HTML <a> tag to define hyperlinks.

For example, to add a Learn More link you would add the following to a basic text field. 

<a href="https://www.urbanairship.com/products/wallet">Learn More!</a>

This will render as clickable text on the back of your pass. 

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Previews of passes in Urban Airship Reach may not accurately reflect how the links are rendered once the pass is installed on a device. Please verify all content on test passes prior to sending out changes to avoid unintended display characteristics.

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